Our mission is simple. LET'S BE IRIE's will continue to  raise awareness of a global issue (elephant poaching) while making contributions to trusted, charitable organizations that work towards protecting the elephants. Each and every purchase at LET'S BE IRIE directly benefits the worldwide efforts to stop the ivory trade. Currently the World Wildlife Fund and Wildlife Conservation Society are our trusted partners for change.

We haven't donated a whole lot as of today, but our ambitions are abound! Our outreach began October 2018; it's just the beginning so every order counts. Thank you for supporting our mission and the brand message, "Let's be irie."