Let's Be Irie was started in late 2013 by a reggae musician from Northern California. Once introduced to reggae fans, the message was received and people responded by supporting the brand. People all over the festival scene started wearing and seeing the original Let's Be Irie hat, a camo and black trucker hat (available for sale here) with "Let's Be Irie" proudly displayed on the front. From there, the popularity and upward movement of the movement began. Now Let's Be Irie continues to promote positive human interaction, peaceful meditation, and unity among all people.
Be Seen. Be Heard. Be Irie.
Let's Be Irie™